Topic | CMO

A sound data management strategy is critical as the landscape becomes more complex.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.

In this Chief Marketer special report sponsored by Medallia, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.

Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.

Has a new study finally answered the question of whether a CMO really adds value to an organization’s bottom line? Find out.

New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.

CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.

A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.