CMO
-
Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
-
Video Marketing
Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion
We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
-
Digital
Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy
A look at Resy’s digital marketing strategy, what channels are working best, campaign measurement, and more.
-
Marketers on Fire
Marketers on Fire: Walgreens CMO Linh Peters
We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.
-
Digital
The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips
Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.
-
Demand Gen
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.
-
Acquisition
Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV
We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.
-
Acquisition
Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
-
Acquisition
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
-
Data & Analytics
Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose
A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.