CMO Strategy Archives - Chief Marketer

Lowe’s CMO on New Loyalty Program and Driving Incrementality

According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks.

Branding/Marketing

The CMO Role Is Evolving Yet Again

The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position.

Video Marketing

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.

Marketers on Fire

Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation

We spoke with ADT’s DeLu Jackson about the company’s transformation, challenges and innovations.

Digital

Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)

The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.

Data Driven ROI

5 Principles Every Modern Marketer Should Prioritize Right Now

For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.

Social

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Video Marketing

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

Digital

Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce

How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.

Acquisition

Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.