chatbots Archives - Chief Marketer

Weighing AI’s Risks With Its Benefits to the Marketing Industry

While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.

Digital

How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

MarTech

Chatbots from Czech to Chinese (And Everywhere in Between)

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Acquisition

How HGTV Developed “Hazel” its New Chatbot

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger.

Digital

Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands

Experienced brand marketers are increasingly deploying messaging apps and
chatbots to meet their conversational marketing needs