THE TOP 100 PROMOTION AGENCIES

Posted on by Chief Marketer Staff

View the most recent top promotion agencies in the Promo 100

2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee
26 CoActive Marketing Group Great Neck, NY John Benfield 516-622-2800—Events/entertainment, account-specific, radio promotion, intertactive, Hispanic $32,037,000 28 32 $142,387
27 Concept One Communications Westport, CT John Kocis 203-221-1118 -Integrated conceptual marketing campaigns, strategic planning, creative development, promotion management, entertainment marketing 2,498,907 1,634 3 249,891
28 Zipatoni St. Louis, MO Jim Holbrook 314-231-2400—Promotional marketing/advertising, online, direct marketing, trade marketing, alliances/sponsorships, events, sampling *28,277,000 1 20 *188,513
29 Mars Advertising Southfield, MI Ken Barnett 248-354-9760—Co-marketing, strategic media placement, advertising, e-marketing, fulfillment, event marketing, in-store promotion, strategic marketing, research/analysis, category marketing, custom publishing 25,600,000 22 31 91,429
30 J. Brown Agency Stamford, CT Jon Kramer 203-352-0600—Channel co-marketing, sales promotion, co-op TV/radio/print, event marketing/sampling, strategic planning *30,145,000 4 20 *150,725
31 Wunderman Chicago, IL Daniel Morel, Steve Zammarchi 312-596-2500—Direct marketing, promotion marketing, sponsorship/alliances, interactive, database marketing *188,812,200 9 46 *55,095
32 Bensussen Deutsch & Associates Woodinville, WA Jay Deutsch 425-492-6111—Sales promotion, branded merchandise, sports marketing, entertainment marketing, consumer products 117,882,000 10 20 430,226
33 Marketing Connections Group, Inc. Chicago, IL Patrick van den Heuvel 312-587-1465—Conversion marketing, on-premise marketing, sampling, mobile marketing, event marketing 4,778,097 43 4 113,764
33 The GEM Group Minneapolis, MN Keith McCracken 952-831-6313—Marketing/ sponsorship consulting, sports/entertainment marketing, sales promotion, direct marketing, brand development/package design, field marketing 13,201,113 7 4 132,011
34 Digitas Boston, MA David Kenny 617-867-1000—Agency services/marketing/creative, strategy/analysis, technology, media 209,470,000 -11 24 190,427
35 Pro Motion, Inc. St. Louis, MO Steve Randazzo 314-997-0101—Mobile marketing/tours, field sampling/retail demos, customizing vehicles/displays, staffing/management, strategic field marketing 3,077,935 73 9 219,853
36 Pierce Promotions & Event Management Portland, ME Clint Pierce 207-523-1700—Retailtainment/demos, mobile marketing, sampling programs, mall marketing, sports marketing/activiation *7,056,000 36 14 *94,080
37 Relay Sponsorship & Event Marketing Chicago, IL Wally Hayward 312-297-1400—Sponsorship consulting/negotiation, sponsorship management activation, plan development/implementation, mobile marketing, sampling, retail activation, event production *8,470,000 268 3 *138,852
38 Marketing Lab, Inc. Minneapolis, MN Richard Butwinick 612-823-2292—Collaborative marketing, event marketing/sponsorship, media marketing partnerships, consumer promotion, strategic alliance partnerships 1,224,536 293 4 204,089
39 Strottman International Irvine, CA Ken Strottman 949-852-1166—Custom-produced promotional items, strategic services, creative services, sweepstakes/fulfillment services, youth engineer/teacher/mom insights 10,164,200 55 20 125,484
40 The Guild Group White Plains, NY Victor Ayala 914-467-8200—Promotional planning/implementation, trade/co-marketing, branding/advertising, multicultural advertising, event/field marketing 9,128,000 1 24 123,351
41 Penn Garritano Direct Response Marketing Minneapolis, MN Steve Penn 612-333-3775—Creative services, production planning, strategic planning, media purchase, Web development $2,127,135 54 4 $141,809
42 Marden-Kane, Inc. Manhasset, NY Gibby Kane 516-365-3999—Sweepstakes/games/contests administration/creative, online promotion administration/creative, trade incentive programs, premium offers 21,267,026 3 47 559,659
43 Momentum Marketing Services Corp. Alexandria, VA Brad Nierenberg 703-519-9000—Event/experiential marketing, creative services, integrated promotional technology, strategic planning/concepting, innovative technology 4,302,075 41 9 134,440
44 Marketing Werks Chicago, IL Julie Guida/Scott Moller 312-228-0800 -Mobile marketing, event marketing, creative sampling, youth marketing 2,702,119 26 17 90,071
45 141Worldwide Chicago, IL Jay Farrell 312-527-1091—Strategy planning, promotional marketing, intertactive services, sports/entertainment, face-to-face marketing *35,000,000 -11 25 *130,597
46 Eric Mower & Associates Syracuse, NY Eric Mower 315-466-1000—Sales promotion, channel merchandising/P-O-S, advertising, p.r./public affairs, media planning/buying, direct marketing, Internet 18,768,010 -8 45 110,400
47 Source Marketing, LLC Westport, CT Howard Steinberg 203-291-4000 -Promotion planning/consulting, promotion implementation, retail/co-marketing, guerrilla/event marketing/local, radio promotion 9,625,000 10 15 240,625
48 The Integer Group Golden, CO Jeremy Pagden 720-497-8026—Sales marketing, retail marketing, field marketing, account planning, advertising, media, interactive, logistics/fulfillment, events, 1-to-1 marketing, production, p.r. *97,000,000 3 11 *125,974
49 Campaigners Redondo Beach, CA Melissa Orr 310-643-7500—Event marketing/execution, sales promotion/execution, merchandising/P-O-P, consulting/strategic planning, Internet-based market research 3,208,405 41 7 114,586
50 Seismicom San Francisco, CA David Flaherty 415-864-4000—Traditional sales promotions, event marketing, sponsorship marketing, merchandising, online promotions, direct response marketing, promotional media 3,787,586 -4 4 108,217
51 Mastermind Marketing Atlanta, GA Daniel Dodson, Jr. 678-420-4000—Strategic planning, tactical planning/concept development, communications development/design/production, program execution/mangement, program analysis/research 9,120,000 15 22 172,075
52 Aspen Marketing Services West Chicago, IL Patrick O'Rahilly 630-293-9600—Direct marketing, promotion, events, branded products, interactive, strategy 39,194,574 10 8 126,434
53 Eventive Marketing, Inc. New York, NY Sharon Kotler 212-463-9700—Reaching consumers at play, proprietary properties/sponsor development, sampling, sponsorship activation, ROI measurment analysis, strategic/conceptual development, creative development/production, event logistics/management 3,725,470 122 11 155,228
54 TSE Sports & Enterainment New York, NY Robert Tuchman 212-695-9480—Integrated marketing, corporate hospitality, athlete/celebrity marketing $3,304,093 49 8 $132,164
56 Tipton & Maglione, Inc. New York, NY Martin Maglione 212-645-5577—Promotion planning/concept development, creative design/production, program fulfillment/execution, sweepstakes administration/prize seeding, advertising/positioning/creative $4,181,800 39 22 $209,090
57 Latitude Dallas, TX Stuart Hayashi 214-696-7900—Strategic planning, creative concept development, strategic concept development, production/activation management, account planning 4,359,000 30 16 128,206
58 The Regan Group Los Angeles, CA Patti Regan 323-735-8700—Strategic planning, campaign concepting/execution, sweepstakes/games/contests fulfillment services, promotional products, grassroots, event marketing, promotional media 2,854,212 32 11 150,222
59 Marlin Entertainment New York, NY Neal Frank 212-888-5890—Event marketing, sweepstakes/contests, partnership marketing, field marketing design services 3,987,000 36 14 332,250
60 BFG Communications Hilton Head Island, SC Kevin Meany 800-248-0173—Integrated promotions, sponsorship maximization, sampling programs, field marketing, sweepstakes/games/contests, sports/entertainment marketing, interactive/Internet marketing 4,642,420 31 9 128,956
61 Hawkeye Communications New York, NY Richard Beanland 212-763-0200 -Promotions, direct marketing, data analysis, loyalty marketing, retail merchandising 49,921,000 -8 5 244,711
62 Renegade Marketing Group New York, NY Drew Neisser 646-486-7700—Online promotions/Web development, mobile marketing tours, advertising, guerrilla/street teams, viral marketing 4,705,576 -14 8 134,457
63 National Tour Rancho Santa Margarita, CA Johnny Capels 949-888-8708—Mobile marketing, sponsorship activation/execution, b-to-b special events, trade show display fabrication, graphic design/production 13,600,000 12 8 100,741
64 Vertical Marketing Network Tustin, CA Philip Saifer 714-665-9400—Strategic planning/program ideation, creative development/implementation, accountspecific marketing, co-marketing, sweepstakes/games/contests administration 1,869,655 44 8 155,805
65 Carlson Marketing Group Minneapolis, MN James Ryan 763-212-4250—Relationship marketing, sales promotion, direct marketing, loyalty marketing, incentive travel/events 234,000,000 -12 66 76,696
66 Promote It International, Inc. Lakewood, CO Barbie Gummin 800-669-1915—Sampling, couponing, influencer programs, sweepstakes, guest passes 1,547,985 51 14 171,998
67 Ervin Marketing Creative Communications St. Louis, MO Sallie Ervin 314-994-1155—Strategic planning/brand marketing, employee communications, promotion planning/execution, advertising, graphic design 1,066,158 47 16 88,847
68 Marketing Drive Worldwide Wilton, CT Dean Buresh 203-761-9125—Promotional marketing, promotional advertising/media, interactive, direct response *55,000,000 -32 16 *107,843
69 Javelin St. Louis, MO Mike Campbell 314-361-1450—Concept development, graphic design/production, logistics management/tour scheduling, set/activity/exhibit design/fabrication/production, venue/location/event research 2,257,245 83 6 118,802
70 Malone Advertising Akron, OH Fred Bidwell 330-376-6148—Consumer/trade publications advertising, interactive/Web site development, merchandising/P-O-P, media services 7,468,314 15 61 81,177
71 Media Logic Albany, NY David Schultz 518-456-3015—Strategic marketing/planning, brand positioning/strategy, creative development, media planning/buying, promotion marketing $8,930,764 15 20 $100,346
72 Firehouse, Inc. Addison, TX Mark Hall 972-692-0911—Consumer promotions, P-O-S, Trade promotion/collateral, design, direct marketing 1,439,000 16 7 110,692
73 Modem Media Norwalk, CT Marc Particelli 203-299-7000—Integrated marketing communications, marketing strategy development, creative design, media planning/buying, e-mail/database marketing 31,035,000 -28 17 99,791
74 The Spark Agency, Inc. St. Louis, MO Michael O'Neill 314-206-7700—Retail sales promotion, business meetings, event marketing, mobile marketing, displays/exhibits 29,131,598 7 24 264,833
75 Idea Connections Rochester, NY Carey Corea 585-271-4900—Promotional marketing, channel/account-specific, online/offline sweepstakes/games/contests, P-O-S/merchandising, direct/one-to-one marketing 2,426,742 -6 16 89,879
76 LeadDog Marketing Group New York, NY Dan Mannix 212-741-2483—Event marketing/promotions, brand promotion/marketing campaigns, live consumer events, promotions/sweepstakes creation/execution, event planning/operations, sports marketing 754,835 150 5 68,621
77 The A Team LLC New York, NY Andrew Cohen 212-239-0499—Strategic planning/concept development, creative development/execution, account management, event marketing, direct marketing 2,350,000 5 5 123,684
78 Worktank Creative Media Seattle, WA Melinda Partin 206-254-0950 -Interactive media, film/video, Web, print, marketing campaign strategies 858,818 264 3 53,676
79 Don Jagoda Associates, Inc. Melville, NY Don Jagoda 631-454-1800—Strategic planning/creative concepting, online promotion planning/designing/hosting, sweepstakes/games/contests, offline/online incentive program management, group/individual travel award fulfillment 6,978,052 5 42 99,686
80 Alpha Marketing, Inc. Ellsworth, ME Steve Greene 207-667-2301—Sales promotion, direct marketing, trade marketing, entertainment marketing, integrated marketing communications 750,247 60 4 125,041
81 Summit Marketing St. Louis, MO Daniel Renz 314-569-3737—Promotional marketing, promotional products, direct response, recognition/incentives, not-for-profit fundraising, kids/family marketing, warehousing/fulfillment 34,705,344 -8 8 106,786
82 Next Marketing Atlanta, GA Henry Rischitelli 770-225-2200—Sports marketing, mobile marketing, trade show management, sampling, guerrilla marketing 2,791,310 -10 11 155,073
83 B.A.R.C. Communications, Inc. San Francisco, CA John Randazzo 415-772-1989—Promotion development, account-specific marketing, creative services, consumer advertising, strategic planning 2,363,833 -39 15 124,412
84 Grand Central Marketing New York, NY Matthew Glass 212-253-8777—Mobile marketing, field marketing, bar promotions, retail promotions, radio promotions, college marketing, p.r., sports marketing, sponsorship development, strategic alliances, entertainment marketing 560,542 18 5 93,424
85 Brand Fuel Promotions Morrisville, NC Danny Rosin, Robert Fiveash 919-484-2565—Custom branded apparel, customized promotional products, Web services/online merchandising, marketing, graphic design, fulfillment 1,643,591 50 6 86,505
86 Jack Nadel, Inc. Culver City, CA Martin Nadel 310-815-2600—Promotional merchandise, incentive promotions, trade show marketing, recognition/awards, safety programs $25,905,105 -.3 51 $111,181
87 Gage Minneapolis, MN Skip Gage 763-595-3800—Consumer promotion, incentive marketing, interactive/CRM, creative design, sweepstakes 26,578,000 -43 12 212,624
88 WatersMolitor, Inc. Minneapolis, MN Dori Molitor 952-797-5000—Strategic promotion planning, brand marketing consulting, promotion ideation/implementation, creative development/production, research/ROI analysis, marketing brands to women 1,455,600 -21 20 121,300
89 BDS Marketing, Inc. Irvine, CA Beverly Ham 949-472-6700—Training/demos/assisted selling, merchandising, field marketing, promotions, data capture 10,882,345 -5 20 14,170
90 Wencel/Hess Chicago, IL Michael Wencel, Sr. 312-255-1511—Corp. branding/identity, consumer sales promotion, trade sales promotion, premium ideaton/development, multi-media development, event marketing, ad campaigns,sales contests 2,952,783 13 22 184,549
91 Three Wide, LLC Kansas City, MO Dan Fromm, Joe Sciara 816-448-6700—Strategic planning/consulting, event/mobile marketing, creative services, sales promotion, p.r. 2,212,883 -6 6 130,170
92 Roundhouse Marketing & Promotions, Inc. Madison, WI William Towell 608-242-5100—Consumer promotion/creative/concepting/implementation, P-O-S/merchadising/sales collateral, printing, fulfillment, premiums 2,095,185 -3 13 104,759
93 SJI Promotions LLC St. Louis, MO Mark Shevitz 314-336-1331—Promotion marketing, event marketing, consulting 1,006,700 8 16 111,856
94 Object 9 Baton Rouge, LA Branden Lisi 225-368-9899—P-O-S/promotions/sweepstakes, brand identity/packaging/logo, print/electronic advertising, graphic/Web design, media planning/placement 1,003,616 21 12 91,238
95 PriceWeber Marketing Communications Louisville, KY Shanna Columbus 502-499-9220—Advertising, sales promotion, graphic design, p.r., Internet/Web page design, photography, multimedia, direct mail, account planning 6,443,000 -32 36 96,164
96 IMC Holmdel, NJ Robert Zick 732-332-0515—Strategic planning, promotion development, trade marketing, design of collateral material, Web design/new media 2,618,935 -43 20 130,947
97 Makai Events & Promotions El Segundo, CA Robbie Thain 310-546-9585—Tour development/management, sampling, event marketing, sponsorship negotiation, onsite activation 1,001,878 -29 9 45,540
98 Promotion Management Corp. Westport, CT C. Samuel Stryker 203-227-8478—Sweepstakes/games/contests, creative/production, promotion planning, fulfilment 278,206 16 31 92,735
99 Centra Marketing & Communications, LLC Westbury, NY Robert Bell 516-997-3147—Strategic planning, research, new product development/marketing/distribution, creative, promotion management, account-specific 1,248,000 1 8 124,800
100 tkmw Ranch Santa Margarita, CA Don Reddin 949-216-9200—Merchandising/P-O-S/menus, promotion concepts/materials, Web site development, crew/franchise/dealer communications, promotional merchandise/packaging 424,084 19 4 53,011
* Revenue estimated by promo editors; not verifiable.

 

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