ECNext, Powell, OH, a technology and marketing services provider, launched an e-commerce site for New Tripoli, PA-based The Information Network, a market research and consulting company for the semiconductor, computer and telecommunications industries.
The Web site boosts marketing of The Information Network’s content by offering a variety of options, from a full report to a specific chart, thus increasing visibility of The Information Network’s market intelligence to business users by ensuring that the keywords in each section are exposed to search engines’ indexes, according to ECNext.
Furthermore, business managers can easily find and purchase the needed information from The Information Network’s reports. The increased volume of report sections available combined with this level of “deep indexing” increases the number of qualified buyers finding critical information from the site. Also, customers have a variety of price points from which to choose when purchasing their information.
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