The Do’s and Don’ts of Running a Daily Deal

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Running a deal with sites like Groupon and LivingSocial can be a risky venture, but it doesn’t mean local merchants have to feel like they’re following in Felix Baumgartner’s Red Bull-sponsored free-fall trail in the sky when they’re about to offer one.

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Here’s some guidance from a handful of experts on what local businesses should and shouldn’t do when offering a deal.

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