Tech Stack

CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives” executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […]

If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […]

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting.

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and storytelling.

AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.