Tech Stack

Our country may be polarized, but there’s one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters’ writers. Whether examining memes as political weapons or algorithms reshaping culture, these titles strip away tech’s glossy veneer to reveal uncomfortable truths about power, privacy, and human agency in our connected world.

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.

In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar’s diss track “Not Like Us.” At the core of Drake’s allegations is that UMG employed bots to inflate streaming numbers for Lamar’s track.

Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages.   List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella.  The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.

Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.)

AI is revolutionizing programmatic advertising, and DSPs are evolving from simple media buyers to strategic partners. With ViantAI, marketers gain AI-driven insights, real-time agility, and end-to-end measurement tools, enabling smarter, faster, and more impactful campaigns.

In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.

The DOJ filed an antitrust lawsuit against Google’s ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Prosecutors from the DOJ and lawyers for Big G summarized their arguments from the heated 14-day trial to convince the U.S. District Judge Leonie M. Brinkema to either break up Google’s alleged ad tech monopoly or respect them as a big player in a competitive advertising Game of Thrones.