Wayfair

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  Shopper/Retail

  Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk

  Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.

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  Shopper/Retail

  How Physical Stores Bring the Wayfair Brand to Life

  Wayfair’s VP of Merchandising shares the strategy behind the company’s national store expansion plans and how a large store fuels loyalty for its brand.