Subscription Businesses

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  Campaigns

  Patreon Pushes Content Subscriptions in Lieu of Gift Cards for Last-minute Holiday Shoppers

  Since November 2024, revenue from gifts has increased 250% at Patreon. The platform’s Marketing SVP discusses the brand’s marketing point-of-view and holiday campaign.

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  Loyalty Marketing

  Five Ways to Level-Up Marketing for Subscription-Based Businesses

  Five takeaways for businesses that rely on subscriptions as a key source of revenue.

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  Email

  How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth

  How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.