Topic
SMS Marketing
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Branding/Marketing
Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency
In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.
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Social
Report: Marketers Lean into Paid Social as Email Remains a Top Channel
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.