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• Agencies

  Femail Creations Starts a New Business

  In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog

• Agencies

  Web Site Offers Designer Bags for Rent

  Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets.

• Agencies

  Eight O’Clock Coffee Blends TV, Web

  Eight O’Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment

• Agencies

  Get the Buzz

  Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

• Agencies

  Social Anxiety

  I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray

• Agencies

  Google Aims for Main Street

  EVERYBODY’S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent

• Agencies

  Put It to the Test

  Testing is critical to success in direct mail. And of course, the same theory applies online. The Web is extremely conducive to testing from both cost

• Agencies

  Palsy-Walsy

  Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

• Agencies

  Mother’s Little Helper

  Toys. Car seats. Clothes in a multitude of sizes. Diaper Genies. UltraSaucers, ExerSaucers and bouncers, oh my. Moms know these things can take over the

• Digital

  CNET Acquires Silicon.de

  CNET Networks Inc. has acquired Silicon.de GmbH (www.silicon.de), a German online marketing services company.