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Agencies
Palsy-Walsy
Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace
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Agencies
Mother’s Little Helper
Toys. Car seats. Clothes in a multitude of sizes. Diaper Genies. UltraSaucers, ExerSaucers and bouncers, oh my. Moms know these things can take over the
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Agencies
A Step Ahead
You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest
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Agencies
Do You Like to Watch?
More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study
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Agencies
Sells Like Team Spirit
The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites
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Agencies
Femail Creations Starts a New Business
In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog
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Agencies
Web Site Offers Designer Bags for Rent
Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets.
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Agencies
Eight O’Clock Coffee Blends TV, Web
Eight O’Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment
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Agencies
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly
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Digital
CNET Acquires Silicon.de
CNET Networks Inc. has acquired Silicon.de GmbH (www.silicon.de), a German online marketing services company.