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Google Aims for Main Street

Google Aims for Main Street

Posted on October 15, 2006 by Chief Marketer Staff

EVERYBODY’S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent to them. But since most searchers don’t enter local qualifiers such as a town or ZIP code into the query box, the engines are trying to become more intuitive about determining when someone who’s researching

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