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• Digital

  Car Dealers Work to Draw Those Online Tire-Kickers

  When it comes to marketing, auto dealers may be the born experts on pennants, spinner signs and the refined art of the inflatable gorilla. But it

• Digital

  Google Makes the Social Scene with Custom Search

  In a nod to the rising significance of social search, Google will offer Web publishers and bloggers a customizable, brand-able version of its search engine to deploy on their sites, complete with Google pay-per-click sponsored listings.

• Agencies

  Tech Investments Cut Amazon’s Third-Quarter Profit

  Amazon.com’s net income fell from $30 million in third-quarter 2005 to $19 million during the quarter just ended. The Seattle-based online retailer attributed the drop partly to increased investment in technology

• Digital

  Abacus Indicator: B-to-B Web Sales Up

  (Multichannel Merchant) Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.

• Digital

  MarketTools Touts Online Market Research Focus Groups

  MarketTools Inc. of Los Angeles has introduced Zoomerang Online Focus, a new online marketing research focus group service.

• Digital

  Brookstone Taps Cramer-Krasselt for Ad Campaign

  Brookstone Inc. has chosen Cramer-Krasselt to serve as its first agency of record.

  The agency will conduct a holiday promotion and branding advertising campaign running through 2007.

• Digital

  Meredith Acquires ReadyMade

  Meredith Corp. said it will acquire ReadyMade, a do-it-yourself magazine publisher and online marketer.

• Digital

  Army Launches $200 Million Advertising Effort

  The U.S. Army has chosen McCann Worldgroup to run a direct response television, radio, print and online advertising campaign to attract new recruits through 2007

• Agencies

  AdLink Acquires CibleClick for $4.6 Million

  AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million).

• Digital

  Siegel & Gale Names Stone Group Director

  Siegel & Gale has named Douglas B. Stone group director of interactive media, a new position.