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Digital
Global Local Search to Reach $15.7 Billion: Kelsey Group
Global local search and online classified advertising revenue will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the Kelsey Group.
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Agencies
Silicon Valley Firm in Alliance with Mitsui to Boost Search Marketing in Japan
Efficient Frontier Inc., a Mountain View, CA-based search marketing technology firm, has formed a strategic alliance with Vixia Inc., an e-mail marketing subsidiary of the Japanese conglomerate Mitsui & Co.
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Digital
Tacoda Announces Privacy Initiative for Online Ad Network
Tacoda Inc. has established a consumer privacy initiative for its New York-based online advertising network.
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Digital
Amazon Tests Home-grown Pay-per-click Ads
Online mega-merchant Amazon.com has launched a beta test of a self-service platform that will match product search results pages with relevant text ads sold in keyword auctions.
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Agencies
Smaller Q3 Loss, Projected Q4 Profit for LookSmart
Online ad network, tech provider and search portal LookSmart reported that an increase in pay-per-click revenue on its network led to a smaller loss in third-quarter 2006 compared to last year.
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Agencies
Anti-Ad Complaint Redefines Personally Identifiable Information
Two activist groups who filed a complaint with the Federal Trade Commission earlier this week are attempting to redefine the commonly understood definition of personally identifiable information in an effort to get anti-online-advertising legislation passed.
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Digital
MarketingSherpa Sold to MEC Labs Group
Online marketing researcher and publisher MarketingSherpa has been sold to marketing research firm MEC Labs Group
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Digital
Whole Living Acquires ForeverGreen International
Whole Living Inc., a direct marketer and manufacturer of natural whole foods, will acquire ForeverGreen International LLC, an online marketer, for an undisclosed amount of stock.
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Digital
SmartBargains.com Taps Channel Intelligence
SmartBargains.com has chosen Channel Intelligence’s SellCast services to better manage its online marketing campaigns.
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Digital
Short Cuts
OfficeFurniture.com (www.OfficeFurniture.com) has relaunched its Web site to include improved images and new navigation functions.