Global Local Search to Reach $15.7 Billion: Kelsey Group

Posted on by Chief Marketer Staff

Global local search and online classified advertising revenue will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the Kelsey Group.

The local search segment will grow from $3.4 billion in 2005 to $13 billion in 2010, with online classifieds growing from $12.3 billion to $18.1 billion during the same period.

“We expect numerous local search start-ups to challenge the predictable revenue flows that the large established marketplaces for automobiles, real estate and other key segments have enjoyed for decades,” said Matt Booth, program director of interactive local media, in a statement.

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