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Agencies
Lan Services Acquires Smarterdeals.com
Lan Services L.L.C. has acquired www.smarterdeals.com, an online comparison-shopping service in US and Canada.
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Agencies
Shari’s Berries Owner Launches Anew
Shari Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari’s Berries in 1989, launched another online store, the Berry Factory.
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Digital
Taking Work and Waste out of B-to-B Search Marketing
The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up your ad or the organic link to your page, then chances are strong that they
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Digital
GenieKnows Vertical Search Is Where It’s At
If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they
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Digital
Watch Your Rep on Social Networks
Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. My friend told me there were inexpensive fares via Ryanair. But before booking my ticket, I did a little research on this unfamiliar airline. My first stop: the Yahoo! Answers community site. Boy, did this community have a lot to say about Ryanair.
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Digital
Atlas Expands in Ad Tech Market Through Acquisition
Atlas, a Seattle-based digital marketing technology firm, has acquired for $30 million Accipiter, an online advertising technology firm located in Raleigh, NC.
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Agencies
LiveDeal.com Integrates Classifieds With Directory
LiveDeal.com has broadened its scope from online classified advertising to include Yellow Pages-type listings. The Santa Clara, CA-based firm operates nationwide.
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Agencies
Omniture Unveils Marketing Integration Technology
Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.
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Digital
Partnership to Target Pay Per Call Ads to Cell Phones
Ingenio Inc., a San Francisco-based provider of pay per call advertising services, has formed a partnership with JumpTap Inc., a mobile search and advertising services firm located in Cambridge, MA.