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• Digital

  One StepUp for Local Search

  San Francisco-based StepUp, founded in 2004, offers a software solution that makes it easy for small local retailers to link their product information to Internet sites via StepUp

• Digital

  Free Shipping Key to Online Shopping Satisfaction: Study

  Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.

• Agencies

  Consumers Ready for Mobile Marketing: Forrester

  Despite U.S. consumers

• Digital

  Unilever Scrubs Up Dove Online Video Promotion

  (Promo Xtra) Unilever is using a videoblog and a create-your-own-commercial contest to support it’s latest Dove product debut.

• Digital

  Beneath the Surface of Search

  (Multichannel Merchant) If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.

• Agencies

  Saving Grace

  But why do you want to save? Are you putting away pennies for a sailboat, or to pay your daughter’s way through college? Maybe you’re dreaming of taking a trip to Italy to see the village where your grandfather was born.

  All of these reasons are emotional as well as fiscal, a theme HSBC Direct is using for a new series of DRTV ads set to air this month.

• Agencies

  GETTING THROUGH

  Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help B-to-B companies better acquire and retain customers. Here’s a roundup of new developments to help you meet your business objectives.

• Agencies

  David Takes on the Goliaths

  Retailer Dave’s Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.

• Agencies

  Where Do You Hang?

  Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others

• Agencies

  Ready for Syndication Soon?

  RSS may stand for Really Simple Syndication (among other less-descriptive things), but there’s nothing simple about selling the automated Web feed processes