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Digital
One StepUp for Local Search
San Francisco-based StepUp, founded in 2004, offers a software solution that makes it easy for small local retailers to link their product information to Internet sites via StepUp
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Digital
Free Shipping Key to Online Shopping Satisfaction: Study
Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.
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Digital
Unilever Scrubs Up Dove Online Video Promotion
(Promo Xtra) Unilever is using a videoblog and a create-your-own-commercial contest to support it’s latest Dove product debut.
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Digital
Beneath the Surface of Search
(Multichannel Merchant) If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.
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Agencies
Where Do You Hang?
Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others
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Agencies
Ready for Syndication Soon?
RSS may stand for Really Simple Syndication (among other less-descriptive things), but there’s nothing simple about selling the automated Web feed processes
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Agencies
Selling the Shat
And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the
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Agencies
Web 2.0 Meets the Senior Set
Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in.
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Agencies
Becoming a Pod Person
Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll