Search
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Digital
A Gaggle of Google Updates
Those marketers who are up for a good algorithm chase should lace up their Adidas: Google
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Digital
Budgets, Branding and the State of Search
Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization. The figure represents a 62% increase over the $5.75 spent on search in 2005.
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Digital
In Testing, Keep the Baby, Change the Bathwater
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother
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Digital
Ross Named CEO of Sweepstakes.com
Internet Real Estate Group, LLC, Boston, has tapped Matthew S. Ross to
serve as CEO of its affiliate company Sweepstakes.com. Sweepstakes.com
is scheduled to re-launch this coming summer. -
Digital
Yahoo Boosts Advertising Click Through Rates
Yahoo’s search engine advertising click through rates have increased following the introduction of its new ranking model, according to study findings released by comScore Networks.
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Digital
EFF Backs Google in Trademark Case
The Electronic Frontier Foundation, which has criticized some of Google’s online policies, last week filed a court brief supporting the search engine’s practice of allowing marketers to use rivals’ trademarks as keywords to trigger paid ads.
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Agencies
Landmark Acquires Franchise.com
Landmark Communications has acquired Franchise.com for an undisclosed sum.
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Digital
Google Gets Personal: Should You Care?
What if you had to optimize your Web site to suit not one Google search algorithm but 100 million subtly different ones? That nightmare scenario was raised pretty quickly by an announcement from Google in early February that it was finally ready to bring out of beta a unified platform for tailoring natural search results to users
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Digital
Smoothing the Path for Online Video Ads
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.