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Google Gets Personal: Should You Care?

Google Gets Personal: Should You Care?

Posted on February 21, 2007 by Chief Marketer Staff

What if you had to optimize your Web site to suit not one Google search algorithm but 100 million subtly different ones?

That nightmare scenario was raised pretty quickly by an announcement from Google in early February that it was finally ready to bring out of beta a unified platform for tailoring natural search results to users

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