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  • Digital

    For Wedding Site, Enhanced Search Is Bliss

    Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It was 1996—nobody knew what they were doing,” she explains), Tan signed on with Yahoo! Merchant Solutions to get Internet retail necessities such as store design software, shopping cart and online marketing assistance.

  • Agencies

    BabyUniverse Reports $3.3 Million Net Loss for 2006

    Internet direct marketer BabyUniverse Inc. has reported a net loss of $3.3 million for the fiscal year that ended Dec. 31, compared to a loss of $492,297 the previous fiscal year.

  • Digital

    MIVA to Place Ads on Conde Nast U.K. Sites

    Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., acing out pitches from Yahoo! and incumbent Google.

  • Agencies

    Click the Vote

    If the 2008 presidential candidates really want to reach voters, they’ll focus their attention online. Sure, TV, radio and newspapers are still important.

  • Agencies

    Time Management

    For a venture that’s built around time, Calendars.com doesn’t have much of it. It’s an extremely seasonal business, says Hilarie Pozesky, president and

  • Agencies

    Pod Goes the Con

    Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.

  • Agencies

    Theater Vet’s New Role

    Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors

  • Agencies

    Three-Point Landing Pages

    From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

  • Agencies

    CRAZY DUDES

    It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

  • Agencies

    Web Video: DIY for the Little Guy

    Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites