Search
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Digital
InfoSearch Offers Expanded Search Marketing Services
InfoSearch Media has introduced expanded search engine optimization (SEO) services for search-targeted text and video content. It has created a dedicated team to handle SEO consulting and implementation services.
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Digital
Google to Buy DoubleClick in Bid to Dominate Display Ads
Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago.
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Agencies
Vitamin Marketer Uses SEO, Events and Message Boards
Back in 1999, Cincinnati entrepreneur Al Alexander ran the Paramount fitness center, where he also sold vitamins on the side. But he started receiving customer complaints that they could buy the products elsewhere for cheaper prices.
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Agencies
Craft Show Success Spawns Jewelry E-Business
After losing her position at a major telecommunications firm about seven years ago, Shirley Gordon turned to her hobby of making jewelry to help make ends meet.
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Agencies
Interpublic to Acquire Reprise Media
Interpublic will acquire Reprise Media Inc., a search engine marketing firm, for an undisclosed sum.
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Digital
Holiday Search Means Front-Loaded Spending: Performics
For going on two years now, Performics, the search marketing agency owned by DoubleClick, has been reporting a quarterly index of what it calls the Performics 50, a basket of 50 actively managed client search marketing accounts from a range of industries. It’s an interesting and revealing look at the true cost involved in search marketing, and the latest report, covering the final quarter of 2006, finds that those costs grew rapidly in the run-up to the last holiday shopping season—substantially ahead of any corresponding increase in sales.
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Digital
Users Open Up to Pandora’s Music Search
Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.
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Digital
Martha Stewart Relaunches Web Site
Martha Stewart Living Omnimedia Inc. unveiled a new flagship Web site. The new outlet offers content from several of the company’s magazines, as well as her television show. It also features a revamped search figure.
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Digital
Going Mobile: Zannel.com Takes Entertainment Video on the Go
Viral entertainment network Zannel.com is taking the “Hammer & Coop” video series to mobile phones in the Menlo Park, CA-based company’s first consumer branded content deal.