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• Digital

  Innovation Interactive Completes Buyout from Parent

  nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan.

• Digital

  Google’s New Search: Universal, and Far from Remote

  (Searchline) Google has made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.

• Agencies

  Skirting the Issue

  Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept.

• Agencies

  BEYOND PAGE VIEWS

  Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

• Agencies

  Message From Jupiter

  It’ll happen any minute that big surge of online shoppers we’ve all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won’t

• Agencies

  Some Do.com, Some Don’t.com

  A new survey by the Pew Internet & American Life Project shows that while 31% of American adults get lots of productivity and satisfaction out of using Internet-connected technology, 20% use such devices grudgingly

• Agencies

  Of Monkeys and Men

  In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.

• Agencies

  Soft Cell

  Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce is still restricted, for the most part, to content subscriptions and digital downloads of ringtones and wallpapers.

• Digital

  More Search Marketers Keeping an Eye on ROI: Study

  Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect.

• Digital

  Merkle Hires Four Interactive Excecutives

  Merkle has named four new executives in its interactive services group in its Denver office.