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• Digital

  Web Marketer Ditches Shopping Cart to Take Orders by Phone

  Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a click-to-call feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%.

• Digital

  MSN AdCenter Adds Quality Reports

  Microsoft will make click quality reports available to advertisers on its adCenter pay-per-click platform, the company announced last week.

• Digital

  Amazon To Open Fulfillment Center in Phoenix

  Amazon.com Inc. plans to open a new fulfillment center in Phoenix, AZ during third quarter 2007. The new facility will employ upward of 300 people year-round, with holiday capacity expanding by 1,000-1,300 temporary workers.

• Digital

  Search Marketing Technology Patent Awarded to Local.com

  Local.com Corp., Irvine, CA, has received a U.S. patent for its 411 local search engine technology used for pay-per-click and pay-per-call advertising

• Digital

  Survey Finds Limited Marketing Impact From Social Web Sites

  Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.

• Digital

  AOL Gets into Coupon Marketing

  AOL will launch an online coupon program that will let users get rebates from selected retailers.

• Digital

  People in the News

  LinkedIn Hires Yahoo! Marketer as Vice President
  Professional-focused social network LinkedIn has named Patrick Crane, vice president of marketing for Yahoo!’s network division, to be its vice president in charge of marketing

• Agencies

  Feeding the Kitty

  Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.

• Agencies

  In the Zone, Online or Off

  AutoZone Inc.’s new product look-up system for driving in-store sales will soon be tried on its Web site.

  The $6 billion company, which sells auto parts and accessories, has two customer segments: do-it-yourselfers and professional technicians. But it faced a challenge: How to make sure it had the exact parts customers needed.

• Agencies

  Short and Sweet

  We’d like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches.