ROI

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  Agencies

  Chief Marketer Asks….What Matters Most in ROI?

  We ask several top marketers….what matters most in professional (and personal) ROI?

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  Agencies

  A New & Improved Return on Ad Spending Formula

  The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

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  Agencies

  Mind Your Metrics: Measuring Content Marketing Success

  Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.

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  Agencies

  What’s More Important—Technology or Content?

  What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?