Promotion
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Agencies
Profane Signs Promote New HBO Comedy
HBO is aiming to build buzz for its new original comedy series “Eastbound & Down” by sending street teams to post humorous profane signage in New York City and Los Angeles.
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Agencies
Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker.
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Agencies
Wheaties Makes Willis Reed Latest Black History Honoree
Wheaties continued its practice of paying homage to great African-American athletes during Black History Month by putting former New York Knicks center Willis Reed on its box.
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Agencies
Cartoon Net Helps Push “Pink Panther 2”
Steve Martin, who once famously spoofed King Tut in a “Saturday Night Live” shtick, is talking to two puppets who spoof film critics on Cartoon Network this week to plug his latest movie.
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Agencies
Kellogg Hires Rivet for New Pop-Tarts’ Loyalty Program
Kellogg has named Rivet Chicago and Rivet Toronto to handle developing a new loyalty program for Pop-Tarts, it’s first.
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Agencies
Right Guard Sponsors NBA All-Star Block Party
Expanding its menu of pre-All Star Game festivities, the National Basketball Association will throw a block party with presenting sponsor Right Guard in Phoenix next week.
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Agencies
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products
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Agencies
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13
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Agencies
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.
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Agencies
Console Games Offer Brands a New Playing Field
The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery