Promotion
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Agencies
Profane Signs Promote New HBO Comedy
HBO is aiming to build buzz for its new original comedy series “Eastbound & Down” by sending street teams to post humorous profane signage in New York City and Los Angeles.
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Agencies
Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker.
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Agencies
Wheaties Makes Willis Reed Latest Black History Honoree
Wheaties continued its practice of paying homage to great African-American athletes during Black History Month by putting former New York Knicks center Willis Reed on its box.
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Agencies
Cartoon Net Helps Push “Pink Panther 2”
Steve Martin, who once famously spoofed King Tut in a “Saturday Night Live” shtick, is talking to two puppets who spoof film critics on Cartoon Network this week to plug his latest movie.
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Agencies
Kellogg Hires Rivet for New Pop-Tarts’ Loyalty Program
Kellogg has named Rivet Chicago and Rivet Toronto to handle developing a new loyalty program for Pop-Tarts, it’s first.
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Agencies
Right Guard Sponsors NBA All-Star Block Party
Expanding its menu of pre-All Star Game festivities, the National Basketball Association will throw a block party with presenting sponsor Right Guard in Phoenix next week.
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Agencies
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products
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Agencies
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13
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Agencies
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.
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Agencies
ConAgra Foods’ Jesse Spungin on the Economy
Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where