Promotion

• Agencies

  Incentives: Did You Know…Premiums Deliver Better ROI?

  12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey

• Agencies

  Retail: Did You Know…Coupon Redemption Channels Have Changed?

  Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

• Agencies

  Economize Those High-Cost Vehicle Tours

  It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road

• Agencies

  Ask the Customer What they Want

  If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV

• Agencies

  Walmart Spiffs Up Store Brands

  At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

• Agencies

  Events: Did You Know…Save By Repurposing Assets?

  Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road

• Agencies

  Move to Develop Green Promo Products Blooms

  The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles

• Agencies

  The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal

  Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons

• Agencies

  Rewards Make a Difference

  It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found

• Agencies

  Why Premiums Work at Retail

  Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards