Promotion
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Agencies
Frito Lay Develops Portfolio of Products for Women
Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”
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Agencies
Incentives Suppliers Focus on Social Media
A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years
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Agencies
Kraft Bets on Bloggers
Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.
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Agencies
As Expected, More Shoppers Spend Less Over Black Friday Weekend: NRF
To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend
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Agencies
Hilton Ties Loyalty Contest to Clooney Movie
Fresh from a prominent and recurring placement in the latest cable hit “Mad Men,” Hilton Hotels is partnering again, this time with Paramount Pictures
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Agencies
“Sherlock Holmes” Challenge Offers Clues to 7-Eleven Food
The coffee cup sleeves at 7-Eleven offer a clue—”How Holmes Are You?”—to its latest promotion tied to an upcoming Warner Bros. Pictures’ film.
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Agencies
Pathmark Will Apply Web Coupons to Loyalty Cards
Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program
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Agencies
Fed Lays Out New Gift Card Rules
Tougher restrictions have come down on companies offering gift cards
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Agencies
Loyalty: The Year Ahead
In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular
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Agencies
P&I Postscripts
WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract