Promotion
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Agencies
Microsoft Tour Targets Families at Play
Microsoft Corp. brings window-shopping to soccer moms with a 30-city tour touting Windows’ new Media PC. Microsoft drives home Media PC sampling The WoW: The Windows on Wheels Experience shows how the Media PC simultaneously controls all household …
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Agencies
Victoria’s Secret Gives Tickets to The O.C. Screenings
Victoria’s Secret is handing out free tickets to college students to the first two episodes of the second season of The O.C. Team Pink, or Victoria’s Secret brand ambassadors, from 19 colleges across the country will give away the tickets at their local …
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Agencies
Walgreens Tour Touts Health Screenings
It’s officially flu season. Walgreen Co. today begins its Walgreens Wellness Tour, offering free health screenings. Next best thing to a house call The tour—a first for the drugstore chain—will hit 45 markets with nine sponsors and a portable lab that …
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Agencies
Hitting the Streets for Magic 32 Launch
Magic Johnson is out and about with a new campaign touting his new line of footwear, apparel and accessories, Magic 32. The campaign, which is aimed at 16-30+ year-old consumers, includes peer-to-peer distribution of promotion products, in-store …
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Agencies
Top Brands Gearing Up for NBA’s China Games
Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald’s locations in China get a poster like the one above McDonald’s, Budweiser, The Coca-Cola Co., Eastman Kodak …
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Agencies
Gap’s New Loyalty Credit Card Works in Three Stores
Gap Inc. has begun offering a new private-label credit card that lets shoppers use the card to shop the company’s Gap, Banana Republic and Old Navy brands. The program improves on the existing loyalty rewards program allowing points to be earned and …
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Agencies
Hot Maximas Melting NY and LA
Nissan Motor Corp., USA is positioning its 2005 Maximas in live street scenes that will create an effect of an urban meltdown, causing nearby objects such as street lamps, trash cans and parking meters to appear to melt and droop. The company said the …
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Agencies
Domino’s Doubles Up in NYC
Domino’s Pizza pulled double-duty in New York City yesterday with a one-day, one-market blitz to support the national launch Doublemelt Pizza. Oct. 11 was officially dubbed “Domino’s Pizza Double Day” by Manhattan Borough President C. Virginia Fields. …
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Agencies
A Tour of the New W Seoul
Starwood Hotels & Resorts Inc. has opened it first W Hotel in Asia and is billing it as a “sumptuous haven with urban sensibilites.” The W Seoul-Walkerhill is set in an urban resort destination close to the heart of Seoul, South Korea. The 14-story …
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Agencies
P&I Postscripts
ESPRIT: a Hong-Kong-based apparel retailer, plans to expand its gift card program to the U.S. to coincide with the reopening of a flagship store in New York City last month and four new U.S. stores. The card’s design features the “spirit of Times …