Promotion
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Agencies
A Secondary Market for Gift Cards: Selling and Swapping
There’s an emerging business dealing in gift cards and its not Sears or Blockbuster. The image of a Best Buy Gift Card, as shown by a recent seller on her eBay posting Giving gift cards and certificates this past holiday season topped many shoppers’ …
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Agencies
Slim-Fast Touts Success Stories
Slim-Fast Foods is using real stories to pitch its new Slim-Fast Optima Diet in an advertising and retail promotion campaign. The effort centers on TV and print ads featuring two real-life Slim-Fast users, chosen from thousands who wrote to Slim-Fast …
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Agencies
Shift Toward Mole Sauce and Mariachis for Travel Planners
Business meeting and incentive travel planners are looking to warm climes this year as destinations of choice. Trendy destinations Los Cabos and Cancun, both among Mexico’s luxury resorts, ranked among the top 10 on Maritz Travel’s Top Ten List for …
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Agencies
VW Testing Insurance Incentives
In a three-month pilot program that began Tuesday, Volkswagen of America is offering the industry’s first no-charge one-year insurance policy to customers who purchase or lease selected models in Illinois and Wisconsin. VW will offer the VW In The Car …
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Agencies
Vesdia Bolsters Coalition Loyalty Programs
Vesdia Corp. has signed a number of high-profile retailers for its coalition loyalty programs and is readying a first-quarter push for its newest program, Fundraiser Rewards. Vesdia’s coalition programs add partners Avis Rent a Car System, Hickory …
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Agencies
P&I Postscripts
TRILEGIANT LOYALTY SOLUTIONS: has partnered with Destination Rewards, Inc. to offer hotel reward cards and travel and entertainment cards to the financial services industry. TLS is a Richmond, VA-based provider of loyalty and incentive programs for a …
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Agencies
Company Offers Time in a Mug
TimeMug, LLC an emerging coffee tumbler manufacturer, will soon give those on the run “time” to go with their favorite morning drink. The Bridgeport, CT-based company has added a timepiece to the traditional coffee mug, opening the doors to marketing …
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Agencies
Text Messages Add Up to Gift Certificates
The number of young hipsters using text messaging is rising as fast as y cn rd ths. And at least one cellular company hopes to hang on to those lucrative texters—and prompt them to text even more—by launching a loyalty program in conjunction with …
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Agencies
Carl’s Jr., Hardee’s Offer Racing Stripes Promotion
Hardee’s and sister chain Carl’s Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother’s Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee’s and Carl’s Jr. The …
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Agencies
Private Plans
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store