Promotion
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Agencies
Newcastle Brown Ale Sends Street Teams out Sampling
Imported beer maker Newcastle Brown Ale is set to start a grassroots “edutainment” campaign to get the word out about the brands. Three-person street teams, called “Ale Blazers” will visit local bars around the country offering product samples and …
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Agencies
Volkswagen Makes Its Mark at Sundance
Volkswagen of America, Inc. said it plans a pervasive brand presence at the Sundance Film Festival, which runs today through Jan. 30 in Park City, UT. Volkswagen is the official automobile of the festival celebrating independent films. Featuring the …
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Agencies
Admanco Shows off New Line; Buyer Expected by Month’s End
(Las Vegas, NV)—Cloth promotional products manufacturer Admanco, Inc., which recently terminated the majority of its employees and is seeking a buyer, unveiled its new line and catalog at the PPAI Expo last week. Admanco, which exhibited at the PPAI …
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Agencies
AFL Pitching ArenaBowl as Corporate and Fan Incentive
Sponsors of the Arena Football League, and the league itself, are using the league’s Las Vegas championship weekend packages as incentives for corporate customers and consumer prizes. Sponsors include Spalding, ADT Security Services and fantasy football …
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Agencies
Carlson Bundles Radisson into Umbrella Loyalty Program
Carlson Hotels Worldwide this month launches an umbrella loyalty program for its four hotel brands, including Radisson Hotels & Resorts. Carlson’s Goldpoints Plus starts with millions of members The new program, Goldpoints Plus, replaces current …
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Agencies
Tsunami Relief Piggybacks Loyalty Programs
A handful of airlines are using their loyalty programs to solicit donations for tsunami relief efforts, while retailers collect—and often match—shopper donations. United Airlines will give 500 frequent-flier miles to each Mileage Plus member who donates …
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Agencies
Rebates Boost Shopper Spending: Study
Automatic rebates increase shopper spending an average of 25%, according to research from coalition loyalty marketer Vesdia Corp. Vesdia’s four national programs give rebates to members when they buy participating brands or use a program credit card. …
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Agencies
Truth Orange Hitting the Slopes
Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, …
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Agencies
Employee Retention Only Half a Focus: Survey
Chalk it up to the improving job market, but only half of advertising and marketing executives are concerned with employee retention, according to a survey conducted last month by The Creative Group. The survey asked advertising and marketing executives …
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Agencies
ABC Tour Touts New Shows
ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played …