Promotion
-
Agencies
Brands on Break: Reapply Often
You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light
-
Agencies
Music Premiums Top Charts
Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug
-
Agencies
The Apprentice Generates Top Interest in Burger King Promo
Last week’s transformation of Burger King Corp’s Web site into an interactive burger-building challenge with ties to The Apprentice has generated more than 270,000 hits so far to the site, one of company’s the larger traffic generating promotions. Of …
-
Agencies
Cadillac Launches Film Contest with Be Cool
Cadillac is running a national contest designed to increase consumer awareness of the brand’s new V-Series, and has partnered with the cast of MGM Pictures’ Be Cool to promote it. The contest, which calls for aspiring filmmakers to submit a five-second …
-
Agencies
A Feel for the Neighborhood
Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and
-
Agencies
Dove Taps Wilma Flintstone and Others to Introduce Styling Aids
Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That’s one of the premises for …
-
Agencies
Loews’ Sweep Shares Celebrity Fortune
Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your …
-
Agencies
Live from ANA: McDonald’s Changes Approach from Marketing to Entertaining
Several years ago McDonald’s Corp. faced up to some tough facts. The company had lost its way. It had taken its eye off the customer and people looked at the brand as old-fashioned and out of date. Big Mac faced a huge challenge: making the McDonald …
-
Agencies
Primedia Launches Automotive Series
Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a …
-
Agencies
P&G Tunes Up Scentstories with Twain, Tackles Hotels
Shania Twain sings on DVD, not discs Procter & Gamble taps its four-month-old partnership with singer Shania Twain to launch a new disc for its Scentstories by Febreze air-freshener system. The scent (not music) disc, Shania’s Wishes for Spring, …