Promotion
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Agencies
Mountain Dew to Expand Skateboard DVD Premium Parties
Pepsi-Cola Co. is working on plans to roll out an innovative DVD premium giveaway it pioneered last year for Mountain Dew. Mountain Dew woos skaters with underground DVDs The Brick and Mortar guerilla campaign gets its third flight in New York City …
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Agencies
Corporate Meetings & Incentives Turns 25
Incentive travel has had a tumultuous ride in recent years. We spoke with Barbara Scofidio, the editor of Corporate Meetings & Incentives magazine recently about these trends. CMI (which is published by PROMO P&I parent company Primedia) celebrates its …
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Agencies
TXU Rewards Customers With Loyalty Program
TXU Energy launched a new rewards program for electricity customers, which offers merchandise and services, including DVD, luggage and property rentals, at discounted prices. TXU Energy Rewards+ is an Internet-based program available to residential and …
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Agencies
Best Buy Staffers Build Samsung Loyalty and Sales
Samsung and Best Buy this week break a joint promotion that pits basketball great Magic Johnson against Best Buy’s in-store staff, its Blue Shirts. The Blue Shirts on Court promotion piggybacks Samsung’s ongoing Four Seasons of Hope program that taps …
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Agencies
Incentive Marketing Joins CorpLogoWare as an Affiliate
Promotional products distributor Incentive Marketing has become an affiliate of CorpLogoWare, a Miami-based provider of custom imprinted products. Incentive Marketing will continue to operate out of its office and warehouse space in Roswell, GA. Five …
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Agencies
Court TV Cracks Open $25K Prize
Court TV this week hosted a $25,000 giveaway in New York City to tout its new show Impossible Heists. Impossible Heists winner cracks $25,000 code Court TV set up a “safe” in the Time Warner Center mall near Central Park and invited passers by to try …
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Agencies
Top 10 Spa Destinations
Incentive travel planners, take note: Here are the top 10 most-requested spa locations on SpaFinder.com. Consumers use the site to book spa trips; these are their favorites (in order of popularity, based on bookings): Canyon Ranch, Lenox, MA Canyon …
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Agencies
The Year Ahead: Trends in Incentive Programs
As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to …
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Agencies
Retailers, CPGs Eye CD-ROM Gift Card
A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …
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Agencies
P&I Postscripts
STARBUCKS COFFEE CO: and RBC Royal Bank are out with a new hybrid card that blends an RBC Visa card with the re-loadable Starbucks Card. The Starbucks Duetto Visa Card, offered in Canada, gives customers the opportunity to pay, reload, earn point and …