Promotion
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Agencies
Marketers Leverage Brands Via Video Game Industry
Video game advertising is hot, and the medium is only projected to grow. By 2009, advertising in video games is expected to rise to $800 million from nearly $120 million in 2004, according to The Yankee Group. That was one of the many findings …
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Agencies
Fathom Brings Hasbro Yo-Yo To Life Via Tour
Consumers who need a few pointers to learn how to walk the dog or rock the baby don’t have to look farther than their local F.A.S.T Yo Yo All-Star tour. To build buzz around the latest yo-yo technology, New York-based Fathom Communications has …
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Agencies
Organic Foods Tour Festivals
Twenty-one organic brands have begun a seven-month tour to reach 3 million mainstream consumers at festivals and fairs. This is the second year for the ONE Tour 2005 (ONE stands for “Organic and Natural Experience”), which had seven brand sponsors last …
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Agencies
Reebok Launches First VOD Ad Campaign
Reebok had its first foray into video-on-demand interactive advertising this week, offering TV viewers in Philadelphia bonus footage from interviews with basketball legend Allen Iverson and hip-hop stars Jay-Z and 50 Cent, who appear in its new …
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Agencies
Dew Action Sports Tour Picks up More Sponsors; Oxy and Others
Mentholatum Co. brand Oxy Acne Solutions this week signed on as an associate sponsor of the Dew Action Sports Tour, the first-ever, season-long multi-sport professional tour in action sports. The tour, co-owned by NBC Universal and Clear Channel …
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Agencies
Filter uses NY Street Teams, Clothing Stores, to Push its Magazine
Music magazine Filter will tailor its free mini-magazine for New York audiences this summer. Filter will publish a New York edition of Filter Mini in June, with eight additional pages of local content and ads. Filter street teams will give the mini to …
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Agencies
Gaming Product Placement Soaring: New Agency Takes on Challenge
Honda, Verizon DSL, Coca-Cola and Universal Music are among some the latest brands to sign on with a new agency that creates video game ad networks to capitalize on the projected soaring growth of product placement within the games. A dozen …
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Agencies
Best Buy to Drop Rebates, Channels Funds to Loyalty Program
Best Buy will discontinue mail-in rebates after catching flak from customers and regulators. The consumer electronics retailer will phase out rebates over the next two years and shift spending to its Reward Zone loyalty program, whose members earn …
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Agencies
Major League Baseball Fans Get First Loyalty Club
Baseball fans can now gain unprecedented access to their favorite Major League players thanks to last month’s launch of the sport’s first loyalty club. Players Choice Platinum Club members get access to city-by-city, year-round special events where …
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Agencies
Brinker International Offers $25,000 Survey Incentive
When it comes to guest satisfaction, restaurant owner Brinker International, Inc. is pulling out all the stops, offering patrons a $25,000 incentive to answer survey questions designed to help improve customer service. The Dallas-based multi-chain …