Promotion
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Agencies
Scholastic Kicks off Weeklong Maya & Miguel MAYnia
Maya & Miguel, those beloved Latino twins, are back injecting a little spring fever into the brand with a week full of new episodes, online interactive activities and a two-hour TV special. Scholastic Entertainment’s weeklong Maya & Miguel …
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Agencies
Slim Jim Suits Up for Six Flags
Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra’s multi-year Six Flags sponsorship. The deal, announced in January, …
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Agencies
Jagermeister Targets Heavy Metal Fans with Sponsorship
Jagermeister Liqueur likes heavy metal bands. So, its sponsorship of this summer’s Sounds of the Underground Tour certainly fits the bill, with a lineup filled with hard-hitting metal and hard-core acts. An inflatable lounge—equipped with air …
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Agencies
Anheuser-Busch Tour Salutes American Troops
There’s no doubt that the Anheuser-Busch Clydesdales are an eye-catcher and the beer maker plans to showcase the horses during its mobile tour to salute the nation’s troops. The Here’s to the Heroes Tour 2005 includes 16 Clydesdales, a variety of exotic …
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Agencies
Degree Taps Suck-Up for Sampling
Unilever brings Degree for Men’s Suck-Up to the streets for a 10-city sampling blitz that begins this week. The Suck-Up is one of three “In-Action Heroes” featured in Degree’s tongue-in-cheek TV spots that purport to sell “action figures” that don’t …
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Agencies
MilkPEP Adds Curves to Weight-Loss Campaign
MilkPEP has partnered with Curves International for a spring promotion that extends its year-old “24/24 Milk your diet. Lose weight!” campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness …
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Agencies
Home Depot to Build ‘NASCAR’ Playground
The Home Depot has launched a national partnership with Joe Gibbs Racing and the nonprofit group KaBOOM! to enrich the lives of at-risk children who live in racing communities. The partnership, called Racing to Play, will involve volunteers from The No. …
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Agencies
Racing’s SpokesQueen
Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction
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Agencies
No biz like show biz?
As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,
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Agencies
Night Drivers
CAMPAIGN: Volvo All-Access Tour AGENCY: AMCI CLIENT: Volvo Cars North America Image is everything when you’re a twenty-something buying a new car. Volvo