Promotion
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Agencies
Scholastic Kicks off Weeklong Maya & Miguel MAYnia
Maya & Miguel, those beloved Latino twins, are back injecting a little spring fever into the brand with a week full of new episodes, online interactive activities and a two-hour TV special. Scholastic Entertainment’s weeklong Maya & Miguel …
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Agencies
Slim Jim Suits Up for Six Flags
Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra’s multi-year Six Flags sponsorship. The deal, announced in January, …
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Agencies
Jagermeister Targets Heavy Metal Fans with Sponsorship
Jagermeister Liqueur likes heavy metal bands. So, its sponsorship of this summer’s Sounds of the Underground Tour certainly fits the bill, with a lineup filled with hard-hitting metal and hard-core acts. An inflatable lounge—equipped with air …
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Agencies
Anheuser-Busch Tour Salutes American Troops
There’s no doubt that the Anheuser-Busch Clydesdales are an eye-catcher and the beer maker plans to showcase the horses during its mobile tour to salute the nation’s troops. The Here’s to the Heroes Tour 2005 includes 16 Clydesdales, a variety of exotic …
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Agencies
Degree Taps Suck-Up for Sampling
Unilever brings Degree for Men’s Suck-Up to the streets for a 10-city sampling blitz that begins this week. The Suck-Up is one of three “In-Action Heroes” featured in Degree’s tongue-in-cheek TV spots that purport to sell “action figures” that don’t …
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Agencies
MilkPEP Adds Curves to Weight-Loss Campaign
MilkPEP has partnered with Curves International for a spring promotion that extends its year-old “24/24 Milk your diet. Lose weight!” campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness …
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Agencies
Home Depot to Build ‘NASCAR’ Playground
The Home Depot has launched a national partnership with Joe Gibbs Racing and the nonprofit group KaBOOM! to enrich the lives of at-risk children who live in racing communities. The partnership, called Racing to Play, will involve volunteers from The No. …
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Agencies
Making History
CAMPAIGN: Save Our History AGENCY: Civic Entertainment CLIENT: The History Channel As 2005 A&E Television Networks didn’t set out to earn $7 million from
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Agencies
Smiling Through
CAMPAIGN: Crest Whitening Expressions AGENCY: ePrize CLIENT: Procter & Gamble For Crest, the online essay contest tied to the introduction
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Agencies
Racing’s SpokesQueen
Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction