Topic

Promotion

  • Agencies

    Carlson Taps Ford, DaimlerChrysler Vet Schroer

    Carlson Marketing Group has hired auto-marketing veteran (and former client) Jim Schroer to run the Minneapolis agency. Schroer begins as president-CEO of Carlson on June 6, overseeing day-to-day operations and helping to set Carlson’s global strategic …

  • Agencies

    Crest Goes on Tour Motoring Huge Tube of Toothpaste

    Procter & Gambles’ Crest is on the road with a giant tube of toothpaste rolling across America. Samples of Crest Whitening Plus Scope will be handed out to visitors from this rolling tube The Crest Imagine Tour is making stops at major events …

  • Agencies

    Indy 500 Field Coming to Times Square

    The Indy Racing League (IRL) is hitting Times Square on Monday for an event to raise awareness of its flagship race, the Indianapolis 500. The racecar of Tony Kanaan, who has the pole position for the race, will be in Times Square, as will the race’s …

  • Agencies

    WNBA Launches Fitness Initiative

    The WNBA and its teams will launch a new fitness initiative today, WNBA Be Smart-Be Fit-Be Yourself, with events across the country, and will hold community fitness clinics and workshops throughout the season. “In this effort, we recognize that our …

  • Agencies

    Ben & Jerry’s Tours with Dave Matthews Band

    Ben & Jerry’s Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry’s serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry’s piggybacks the …

  • Agencies

    Hershey, Nestlé Bow New Treats

    Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.’ Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps …

  • Agencies

    Verizon Presenting Dave Matthews Band Island Getaway

    Verizon has signed on as the presenting sponsor of Dave Matthews Band Island Getaway, which will be held July 30-31 on Randall’s Island, New York. The two-day concert will include Dave Matthews Band along with Black Eyed Peas, Barenaked Ladies, Robert …

  • Agencies

    Star Wars Premiums, Sweeps Invade Burger King

    After 28 years, ‘The Force’ still has strong ties to Burger King Corp., which this week will launch its first global promotion surrounding the release of Star Wars: Episode III Revenge of the Sith. Starting today, U.S. consumers can collect 31 Star Wars …

  • Agencies

    Fork, Coupon Point The Way For McDonald’s Salad Promotion

    McDonald’s is using a small, green fork and a $1 off coupon to entice consumers to try the QSR’s new fruit and walnut premium salad, which debuted nationwide this week. Consumers who order a menu item that requires the use of a fork (think hotcakes or a …

  • Agencies

    Rite Aid Signs 1.2 Million Seniors in its Loyalty Program

    Drug chain Rite Aid already has signed 1.2 million members in its seniors-only loyalty program, while Walgreens steps up efforts to woo older workers. Rite Aid Corp. launched its Living More program in March for shoppers 60 and older. Members get …