Promotion
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Agencies
TIA Offers Top 10 American Treasure Spots, Sweeps
The Travel Industry Association is giving travel planners a big boost when it comes to top spots consumers have on their wish list to visit. The Grand Canyon and the Statue of Liberty are among the top frontrunners, according to a national survey by the …
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Agencies
Teens and Gift Cards Go Hand in Hand
Teens are having a love affair with gift cards. In fact, more than 93% of Americans of high-school age have received one or more gift cards during the last 12 months, according to a survey released last week and commissioned by Stored Value Systems …
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Agencies
Santa Fe Tobacco Counts on Retailer of the Year Contest, Again
Santa Fe Tobacco Co. has kicked off its an annual contest aimed at incenting retailers to increase sales of the brand’s natural tobacco products. The tobacconist is awarding $40,000 in prizes, including a $5,000 grand prize, four first prizes of $2,500, …
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Agencies
It’s a Drink Coaster, It’s a Sampler CD
Call it a two-for-one premium. Coaster CD is a watertight, plastic case with a mini CD or DVD inside. The three- or five-inch discs can deliver music, video clips or static content. Disney/ABC Network used Coaster CDs to showcase clips from shows …
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Agencies
ASI Promotes Dan O’Halloran to Senior VP-Distributor Services
The Advertising Specialty Institute has promoted Dan O’Halloran to senior VP of distributor services. O’Halloran will be responsible for building stronger and deeper relationships with industry distributors and salespeople, ASI said. The …
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Agencies
Advantex Marketing International Sells Sampling Unit for $3 Million
Advantex Marketing International Inc., a provider of coalition loyalty programs in Canada, plans to sell its sampling business for about $3 million. The sale of the Samplex Group is the first step in a strategic plan to strengthen the company’s …
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Agencies
P&I Postscripts
AVIS RENT A CAR: has launched a free child-safety seat promotion just in time for summer. Consumers who rent a minivan, SUV or 12-passenger van will receive up to three free child safety seats with each rental — a $150 value. Rentals must begin by …
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Agencies
Are U.K. Loyalty Overlays Eccentric?
Using supermarket points to pay for funerals? Frequent-flier miles for cats, dogs and ferrets? Only in the U.K. Tesco and Virgin Atlantic, two of the U.K.’s biggest loyalty marketers, have added overlays that signal how much more developed—and …
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Agencies
ROI Tops Employee Incentive Rewards: Survey
While the practice of rewarding employees with incentives remains a top priority for many companies, the program’s success and ROI are just as important, according the 2005 Incentive Federation survey. While more than half of respondents in the 2005 …