Promotion
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Agencies
Bruegger’s Samples New Iced Coffee Offering
Just in time for summer, Bruegger’s Enterprises, Inc. is giving consumers a cool treat offering samples of its new iced coffee line. Consumer can sample Bruegger’s new line of iced coffee To celebrate the launch of its new iced coffee flavors, …
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Agencies
McDonald’s Names DIC Licensing Agent; Sweeps Ties to Sharkboy
McDonald’s Corp. has signed DIC Entertainment as its worldwide licensing agent for active play toys, entertainment and apparel. DIC will develop new programs and products for McDonald’s McKids brand slated to rollout later this year and in 2006. The …
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Agencies
Court TV Extends Takedown Show Via Online Game, Sweeps
To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …
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Agencies
Panasonic Tests Guerrilla “Angels” To Plug Plasma TVs
Panasonic has dressed its field reps as angels who are motoring around Angel Stadium of Anheim on scooters this month spreading the gospel of its plasma TVs. The guerrilla marketing effort is being tested in and around the ballpark to determine if it is …
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Agencies
Frank’s RedHot Ties Wing-Eating Contests to AVP Sponsorship
Frank’s RedHot Cayenne Pepper Sauce has signed on as the category-exclusive sponsor of the AVP Pro Beach Volleyball Tour for the 2005 season, and will leverage it with hot-wing eating contests at four of the tour’s events. The brand will hold Battle to …
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Agencies
Pepsi and Yahoo Launch Music Site
Pepsi has transitioned its summer concert TV program to an interactive music-themed Web site in a partnership with Yahoo. Dave and Shappy’s 100- concert road trip can be watched at the Smash on Yahoo! Music site The offerings at Smash on Yahoo! Music …
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Agencies
SI for Kids Tour Takes It To The Extreme
Sports Illustrated for Kids is taking to the streets again this summer with No Limits Tour 2005, featuring live performances from some of the best athletes on BMX bikes and skateboards and a host of sampling opportunities from top brands. The No Limits …
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Agencies
GM to Lessen Incentives, Offers Employee Discounts to the Public
General Motors said yesterday that it plans to lessen its emphasis on incentives over time, relying instead on the price of the car to represent greater value. The disclosure came during the company’s annual shareholder meeting in which CEO Rick Wagoner …
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Agencies
Running Press Offers Mini Books and Kits as Customized Premiums
Running Press Book Publishers is offering their miniature books and kits up for the first time to distributors for sale as customized premiums. Just one of the many mini books now available as customized premiums The line of about 150 mini-book titles …
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Agencies
Cendant Adds Bewitching Incentive For Hotel Stays
Cendant’s Hotel Group is offering consumers an enchanting incentive to stay at one of its eight hotel chains this summer. Cendant offers consumers a magical summer incentive The hotel group has teamed with Sony Pictures and its upcoming motion picture …