Promotion
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Agencies
Videophones Get Placement Via Sci Fi Channel, Sweeps
The Sci Fi Channel is giving videophones a new name via a product placement deal on the network’s popular science fiction series Stargate SG-1 and Stargate Atlantis. The videophone, developed by communications service provider 8×8, Inc., will be …
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Agencies
Glitzy Incentives Can Disappoint Consumers
A house, a car, a trip to outer space or free airline tickets can be attractive incentives and draw hundreds, if not thousands, of consumers, but when the impact hits consumers’ wallets, the thrill can turn ugly. This month, American Airlines awarded …
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Agencies
Gap, Inc. Business Direct Launches Corporate Apparel Catalog
Gap, Inc. Business Direct is out with a new corporate apparel catalog targeting small and large companies in search of logo apparel to use as rewards or to outfit staff members. The specialty retailer launched its first-ever corporate apparel …
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Agencies
Marriott Foots Honeymooners’ Tab
Marriott International, Inc.’s guest loyalty program, Marriott Rewards, is offering a new incentive by offering to pick up honeymoon costs for couples who book their wedding reception at a participating Marriott or Renaissance hotel on a Friday or …
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Agencies
Court TV Re-brands with 150,000 Premiums
Court TV isn’t just about trial coverage anymore. To build excitement over its daytime and primetime identities, Court TV launched its largest outdoor campaign in New York City on Monday, seeding 150,000 premiums to consumers as part of a one-day …
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Agencies
Gift Card Fraud Tripped up Wal-Mart Exec
Former Wal-Mart executive VP Thomas Coughlin fraudulently redeemed at least $6,800 in Wal-Mart gift cards for his own use, according to charges made by Wal-Mart Stores last week. Coughlin is under investigation for misappropriating as much as $500,000 …
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Agencies
Harrah’s Taps Caesars’ Loyalty Members
Harrah’s Entertainment plans to merge its 30 million loyalty club members with Caesars 28 million Connection Club members, creating a mega-database of faithful consumers who often spend without abandon in the hopes of hitting the big jackpot. In a …
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Agencies
Swiss Army Names Colleen Finch as VP-Corporate Markets
Swiss Army Brands, Inc. has named Colleen Finch as VP-corporate markets. She will be responsible for overseeing the corporate markets business for Swiss Army timepieces, Victorinox multi-tools, cutlery, apparel and accessories. She began the new post …
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Agencies
A&E Boosts Real-Life Series Via Guerrilla Marketing Campaign
A&E Networks has taken to streets, parks and beaches to spread the word about its new real-life series, Inked. Consumers get branded with A&E’s Inked tattoos Bikini- and swimsuit-clad street teams seeded high traffic area in New York City, Chicago, …
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Agencies
Chrysler, Ford Jump on Employee Pricing Promos
For the Big Three automakers, it’s monkey see, monkey do with employee incentives pricing promotions. The Chrysler Group and Ford Motor Co. both launched their own versions of “employee discount” sales incentives this month in hopes to catch some of …