Promotion
-
Agencies
Exclusive Survey Results: What Makes a Conference Worthwhile?
As promised, here are the results from CHIEF MARKETER’s exclusive survey on what makes a conference worth your time and money.
-
Agencies
White Hen Pitches Deli at Cubs Game
Cubs fans get chips and sandwich chits Convenience store chain White Hen Pantry will distribute 30,000 samples and coupons as part of its sponsorship of the Chicago Cubs’ Aug. 29 game at Wrigley Field. Chicago-based White Hen will give away samples of …
-
Agencies
Paul Spitzberg Named President of IMA: IMA Summit
Paul Spitzberg, the VP-special markets for Coach and the executive VP of the Incentive Marketing Association, has been named as the association’s next president. He will take the post for a one-year term effective Jan. 1, 2006. The board of directors …
-
Agencies
Sleep Inn Dangles $155,000 to Increase Minority Hotel Ownership
Choice Hotels International is offering minorities an economic boost worth $155,000 under a new incentive program designed to increase ownership and spark new development of the Sleep Inn brand. “We’re trying to make it easy for minorities to get into …
-
Agencies
Burger King To Launch Stored-Value Cards
Burger King Corp. will soon roll out new stored value cards that will offer customers new payment and gift-giving via the QSR. The Have It Your Way Cards, which will launch in the U.S. and Canada, will hold amounts ranging from $5 to $100. Customers can …
-
Agencies
Harrah’s Loyalty Club Usage up by 12.9%
Harrah’s Entertainment saw its second-quarter profit grow 17%, and attributed it in part to increased gambling activity by members of its loyalty club. Gaming by Total Rewards members increased 12.9% from the year-ago quarter. The casino giant …
-
Agencies
Eight-five Percent of Credit Cards to Carry Rewards by 2009: Research
Fully 85% of credit cards will carry rewards by 2009, up from 63% of cards today, according to Packaged Facts research. That’s up from 25% of cards in 2003 and only 10% in 1999. Packaged Facts estimates there will be 849 million rewards-based credit …
-
Agencies
Gift Cards Serve Retention More Than Acquisition: Survey
Marketers use gift cards slightly more for consumers than business-to-business customers, and more for customer retention than acquisition. And while gift-card use is on the rise, less than 10% of U.S. businesses use gift cards as customer incentives, …
-
Agencies
Budget Revives Consumers with Dunkin’ Donuts Offer
Budget Rent A Car is giving consumers who book new car rentals a little perk. The rental car company is giving away two pounds of Dunkin’ Donuts coffee after consumers book two rentals with at least two paid rental days between Aug. 15 and Dec. 15. …
-
Agencies
Southwest Airlines Lengthens Rapid Rewards Redemption Policy
Southwest Airlines has extended the time members of its frequent flyer program, Rapid Rewards, can earn credits toward free air travel, giving consumers an additional 12 months to rack up awards. The airline is now giving members 24 months to collect …