Promotion
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Agencies
Las Delicias de Hostess: New Snacks for Hispanics
Hostess, the maker of Ding Dongs and Sno Balls, is testing a new line of sweet treats targeting Hispanics. The debut of Las Delicias de Hostess is supported by major sampling campaigns at community events in San Diego, Dallas and Phoenix; the three test …
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Agencies
DreamWorks Launches Multi-Million Campaign For Madagascar DVD
DreamWorks Home Entertainment is kicking off a multi-million marketing campaign to support the upcoming release of its film, Madagascar on DVD and VHS. Starting next month, DreamWorks will launch a five-month-long promotional campaign supported …
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Agencies
Wrigley Field Site of Second Mega Sampling Event
Though the Chicago Cubs-Los Angeles Dodgers game Monday night will be Wrigley Field’s main event, several brands hope to be as sought out by fans as a Derek Lee home-run ball. Schaumburg, IL-based PromoWorks and seven brand clients will take part in the …
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Agencies
TLC Takes Fashion Advice to Malls Via Tour, Ads
TLC is coming to the rescue of the poorly dressed via an eight-city mall tour to boost its hit show What Not to Wear. What Not to Wear style-support teams are embarking on an eight-week journey targeting area malls to bring fashion tips and …
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Agencies
Access Hollywood, Verizon Go On Tour
NBC’s Access Hollywood is teaming up with Verizon Wireless for a three-week, multi-city tour to celebrate the 10th anniversary season of the show. The entertainment show is taking to the streets to showcase Verizon Wireless’ V CAST service, …
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Agencies
Bud Ups Activation Around Football: Debuts Special Packaging
Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to …
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Agencies
Court TV Plays Detective Via Street Team Stunt
Court TV is hitting the streets with a new promotion a la private eye in an effort to boost its newest series, Parco P.I. The network will send 60 street team members to New York City, Detroit, Coney Island and Jones Beach seeding Parco P.I./Court …
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Agencies
Wal-Mart Stores Host Inuyasha The Movie 3 Theater Tour
In a new spin on DVD marketing, select Wal-Mart stores are getting a big boost to promote the upcoming direct-to-video release of Inuyasha The Movie 3: Swords of An Honorable Ruler. Revolution Marketing, a New York City-based event marketing …
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Agencies
HSBC Using Game Show Theme to Draw Business
In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, …
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Agencies
E! Entertainment Gets New Look, New Programming
E! Entertainment has taken on a new brand identity, rolling out a refreshed look and programming to match its on-air personality and goal of attracting a younger audience. The new look, which launched this spring, reflects a lighter, more playful side …