Promotion
-
Agencies
William Dean, Long-time Industry Exec, Dies at 78
William R. Dean, a leader in the incentive industry for more than 30 years, died Aug. 14 in New Canaan, CT. He was 78. Dean was a past president of the National Premium Sales Executives—and a certified incentive professional of that association—and …
-
Agencies
Limited Budgets Hamstring Employee Recognition: Survey
Creating a successful rewards and recognition program can go along way to boost employee morale and retention, yet 89% of for-profit companies earmark less than 2% of their budget toward program maintenance, according to a recent survey by Best …
-
Agencies
Rewards Roll Out For Back-To-School Shoppers
The back-to-school burst of shoppers has many brand marketers flocking to the call. Chase, for example, is rewarding United Mileage Plus Visa cardholders with additional miles for back to school purchases, including tuition payments at colleges and …
-
Agencies
Playing for Profit: New Poker Site Offers Ownership
There is a new concept underway at a fledgling poker site trying to break into a very crowded market: offer up a share of the profits to members. PokerShare.com opened its doors, so to speak, about two weeks ago but will continue ramping up the site …
-
Agencies
Pain at the Pump Sparks Incentives
At a time when consumers are paying more than ever to fuel their vehicles, gasoline retailers are rolling out incentives to help them forget about the pain at the pump. Shell Oil Products U.S. recently launched the Shell V-Power Fuel Your Drive …
-
Agencies
Free Satellite TV for All… If Municipality Changes Its Name
The first U.S. municipality to legally and permanently change its name to “Dish” could be a hero among its residents. That’s because EchoStar Communications, parent company of the DISH Network, will give all the households in that community free …
-
Agencies
Northwest Airlines Exchanges Rewards For E-mail Viewing
E-mails and surveys have become a welcomed addition for Northwest Airlines’ WorldPerks members. The airline is giving select WorldPerks program members a new way to earn additional e-Reward dollars simply for receiving and reviewing e-mail offers and …
-
Agencies
New Company Promotes Interactive Multimedia Gift Card
OptiCom Marketing Group Ltd. and One28 Marketing Group LLC have formed a new company, OptiCom MoxyCard InterACTIVE to pitch its new multimedia gift card. The company will specialize in offering branded content within the retail, entertainment, sports, …
-
Agencies
P&I Postscripts
THE ATLANTA FALCONS: are offering branded gift cards and merchandise return credit cards. The gift cards are available now exclusively at the new retail store, Falcons 365 in Perimeter Mall in Atlanta, and on the new Web site Falcons365.com. Stored …
-
Agencies
CEA Targets College Students Via Tour
Big name brands, including Sony Electronics, Geek Squad, Nintendo and Audiovox, are targeting college campuses as part of a 24-city tour to showcase the latest in technology and gadgets. The 2005 TechKnowOverLoad Tour, sponsored by the Consumer …