Promotion
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Agencies
Malibu Rum Contests Search for Best Holiday Costume
‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …
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Agencies
King Kong Invades New York City
Just eight days before the national release of King Kong, a 6,000-pound gorilla (a statue, that is) took over New York City’s Times Square Monday to generate excitement for the film’s debut. Universal Pictures took center stage at Military …
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Agencies
Video Game Advertising Persuades Players: Study
Advertisements in video games can play a major factor in whether players buy products or recommend them to friends, a new Nielsen Entertainment study found. The study, released Monday from a joint project between Nielsen Entertainment and game publisher …
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Agencies
Branding Convenience
Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for
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Agencies
Puma Gets In The Game
Puma has laced up a brand integration deal with Activision for its True Crime: New York City videogame, which includes an in-game sneaker collection mission
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Agencies
A Few Good Toys
While the good troops at the Salvation Army are the greatest beneficiaries of America’s holiday cheer, another military branch does quite well this time
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Agencies
Brewing a Caffeine Buzz
When Dunkin Donuts wants to make a statement about its brand and signature coffee, the company thinks big. Six-to 10-feet-tall to be exact. To bill itself
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Agencies
Staging Success
Visa set new ground in 2002 when it sponsored the Broadway show Movin’ Out, showcasing the brand on some of the world’s greatest stages. As part of the
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Agencies
NY Times Touts Broadway
The New York Times is applauding Broadway with a month-long promotional campaign.
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Agencies
The Beauty of Baileys
Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn’t like the look of the blue and white tile that blanketed her salon. So