Promotion

• Agencies

  Gift Cards Top Wish Lists; Tricked Out to Catch the Passerby

  More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the “war of the gift cards.”

• Agencies

  Harrah’s Reviews Loyalty Process After $5.8 Million Mistake

  Harrah’s Entertainment has no plans to follow up with Total Rewards loyalty members, but is reviewing its promotional procedures following an estimated $5.8 million error with a local direct-mail coupon.

• Agencies

  Tetley Canada Uses Music to Lure Loyal ‘Tea-totalers’

  Tetley Canada has launched a Web site that features a music lounge and special promotions for members as part of its customer relationship management strategy. To create the site, called The Tetley Music Lounge, the tea brand partnered with FUSE …

• Agencies

  Truth Uses Film Shoots as Events in New TV Campaign

  Truth, the American Legacy Foundation’s national youth smoking prevention campaign, is out with a new TV campaign where the filming of the ads are events in among themselves. In New York City, cowboys rode cows, instead of horses, down Wall Street as …

• Agencies

  Betty Crocker Points Program Adds Sports Gear

  General Mills has added an online health and wellness overlay to its long-running Betty Crocker continuity program.

• Agencies

  Loyalty Shoppers Prefer a Mix of Soft and Hard Benefits

  Consumers prefer a blend of rewards and special privileges from retail loyalty programs, and are less likely to defect from a program that offers both.

• Agencies

  United Airlines Launches Auction Rewards

  United Airlines is giving greater meaning to loyalty rewards having launched a new program in which members of its frequent flyer program, Mileage Plus, can use their miles to bid on big-ticket items.

• Agencies

  Arby’s Rewards MasterCard Users With $25,000 Gift Card Sweeps

  Arby’s Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.

• Agencies

  CorpLogoWare Hires Paul Kiewiet as VP

  Promotion products agency, CorpLogoWare, has hired Paul Kiewiet as a VP. The position took effect Nov. 1. In his new role, he will help develop new incentive and recognition opportunities and point-of-purchase merchandising capabilities. Most recently, …

• Agencies

  P&I Postscripts

  PAPA JOHN’S: has rolled out a new gift card, Papa Cards, in more than 5,300 retail outlets in the U.S. and online at Papajohns.com. The gift cards, available in $10 or $25 denominations, can be redeemed for pizza, side dishes or Coca-Cola products at …