Arby’s Rewards MasterCard Users With $25,000 Gift Card Sweeps

Posted on by Chief Marketer Staff

Arby’s Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.

Consumers who use their MasterCard credit cards to purchase Arby’s food will be automatically entered in the sweepstakes. There is no limit on the number of entries per person.

The promotion is designed to give consumers an alternative payment option and boost Arby’s menu items. With the promotion, Atlanta-based Arby’s is touting its Market Fresh Corned Beef Reuben, Roast Turkey Reuben and Loaded Potato Bites.

“The $25,000 MasterCard gift card sweepstakes is an extra incentive for customers to eat at Arby’s more often and it gives us a chance to reward customers for eating at our restaurants,” said Debbie Pike, chief marketing officer for Arby’s Restaurant Group, Inc. in a statement.

The MasterCard sweepstakes runs through Dec. 24. In-store materials support.

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