Promotion
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Agencies
Trailer Park, Creative Domain Merge Marketing Firms
Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures …
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Agencies
Quiznos Celebrates 25th Anniversary With Restaurant Giveaway
Quiznos Sub is celebrating its silver anniversary giving consumers a chance to walk away with their very own Quiznos Sub restaurant. Throughout 2006, the restaurant chain Quiznos is giving its loyal customers a chance to win one of 12 Quiznos Subs …
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Agencies
Bud Named Exclusive Partner with SI Swimsuit Issue
Budweiser has become the exclusive malt beverage and alcohol promotional partner for the popular Sports Illustrated annual swimsuit issue franchise. The beer brand is also partnering with SI supermodel Molly Sims for exclusive P-O-P and other …
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Agencies
Coke Readies ‘My Coke Rewards’ Loyalty Program
Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands.
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Agencies
Starbucks Enters Movie Business With Lionsgate
Starbucks Corp. is moving beyond the coffee cups and is heading for Hollywood.
The Seattle-based coffee chain is marking its first foray into the movie industry under a new deal with Lionsgate, in which it will promote the new film Akeelah and the Bee in some 5,500 stores in the U.S. and Canada.
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Agencies
Live Teams With Travel Site for Dream Get-Aways
Morning talk show Live With Regis and Kelly is kicking off a new trivia contest with travel site IgoUgo.com, which gives consumers a chance to win a dream vacation anywhere in the world.
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Agencies
Citrix Teams up with Event Honoring the Military
Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed “Capital Salute to Military Night” by providing …
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Agencies
OfficeMax to Close 110 Stores, Open 70
OfficeMax, Inc. will close 110 stores this quarter, but will move forward with plans to open 70 new stores this year. OfficeMax also will close five stores in Canada. Stores were targeted for closing based on performance and growth potential. The …
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Agencies
Six Flags Announces New Entertainment and Marketing Department
Six Flags, Inc. has created an entertainment and marketing department focusing on the family audience at its parks around the country.
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Agencies
Bennigan’s Celebrates 30th Anniversary With Irish Bash
Bennigan’s Grill & Tavern is celebrating its 30th anniversary by throwing the nation’s largest St. Patrick’s Day party in March. The anniversary celebration kicks off in late February when the restaurant chain rolls out its St. Patrick’s Day Blarney …