Promotion
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Agencies
Yahoo, Starbucks Align For Personals Incentive
Starbucks and Yahoo Personals are enticing consumers with a sweet treat, dangling an offer for a $10 Starbucks card to consumers who subscribe to the online dating service.
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Agencies
Corporate Incentive Budgets Mostly Flat for 2006: Study
(Corporate Meetings & Incentives)—Less than a third of the respondents to our annual incentive trends survey say that 2006 budgets for group travel incentives will increase over 2005.
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Agencies
Supervalu Buys Albertsons for $17.4 Billion
Supervalu and CVS face exponential growth with Supervalu’s $17.4 billion purchase of Albertsons. Wholesaler Supervalu says it will triple its retail operations to 2,656 stores with an estimated $44 billion in revenues by adding the 1,124 stores in …
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Agencies
SITE Study Explores Forces Shaping the Incentive Industry
(Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have
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Agencies
Data Collection Pushing Loyal Customers Away: Study
Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …
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Agencies
Papa John’s Goes Deep with Football Promo
Papa John’s is giving consumers a little something extra to cheer about during Super Bowl XL in addition to their favorite teamthe chance to win free pizza.
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Agencies
New York Times Launches Loyalty Program
The New York Times last week launched a points program that rewards subscribers for purchases from a wide range of businesses. The TimesPoints program gives its members points for purchases at participating restaurants, hotels and online retailers. …
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Agencies
Sports Authority Sold, Going Private
An investor group will buy sporting goods retailer The Sports Authority for $1.3 billion and take the 398-store chain private. The group, led by Green Equity Investors IV (an affiliate of Los Angeles-based Leonard Green & Partners), is expected to keep …
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Agencies
GoDaddy.com Rewards Employees With $750,000 in Prizes
GoDaddy.com, one of the top online registrars of domain names, is giving new meaning to employee rewards and loyalty. The Scottsdale, AZ-based company has given away $750,000 to employees via rewards, bonuses and prizes above its standard salary and …
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Agencies
Volkswagen ‘VWIP’ Lounge Stars in All Star Weekend
During next month’s NBA All Star weekend, Volkswagen of America, Inc. will unveil a lounge to provide daytime entertainment for guests and residents of the city. The Volkswagen Important People (VWIP) Lounge, which opens Feb. 17 in Houston, will take …