Promotion

• Agencies

  Verizon Wireless Stages Hollywood Concert

  Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.

• Agencies

  First Person: How Napster Struck Gold Before the Olympics

  In days a flame will be lit in Turin, Italy, and the XX Olympic Winter Games will officially be under way. For marketers, this quadrennial occurrence is a golden opportunity to associate their brands with these new Olympians. While not everyone can afford the multimillion-dollar price tag that comes with an official Olympic sponsorship, companies could capitalize on the Olympic juggernaut by aligning with individual athletes and creating promotional events in the weeks leading up to the Games.

• Agencies

  Black Eyed Peas Customized Civic is Honda’s Prize

  Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.

• Agencies

  Wal-Mart Begins In-store Concert Series

  Wal-Mart Stores takes retailtainment to a new level with exclusive concerts on Wal-Mart TV.

• Agencies

  MGA Inks Vehicle Licensing Deal with Marvel

  MGA Entertainment is adding the likes of Spider-Man and Captain America to its roster as part of a new licensing deal with Marvel Entertainment.

• Agencies

  L.A. City Attorney Sues Grand Theft Auto Makers

  The Los Angeles city attorney’s office has filed a lawsuit against the publishers of the video game Grand Theft Auto: San Andreas for allegedly hiding pornographic material in the game, according to news reports.

• Agencies

  Coughlin Pleads Guilty to Defrauding Wal-Mart

  Former Wal-Mart Stores executive Thomas Coughlin faces up to eight years in prison and fines of up to $1.35 million after pleading guilty to defrauding Wal-Mart.

• Agencies

  Kraft Cuts 8,000 Jobs, Trims More SKUs

  Kraft Foods will cut 8,000 jobs, close 20 production plants and cut another 10% of its SKUs in an effort to keep streamlining costs to improve earnings.

• Agencies

  Home Depot Dangles Chance to Train with Olympian

  Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.

• Agencies

  Build-A-Bear Searches for Huggable Heroes

  Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.