Promotion
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Agencies
Viactiv Wraps Rewards with Cause Marketing
Women can get a little something extra with their calcium supplements starting this week.
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Agencies
How Atlantic Records Tuned Up its Grammys Giveaway
Warner Music Group wanted a great invitation for its Grammys party this yearsomething to wow jaded music execs and show Warner’s polished style. One idea rose to the top: a B.Y.O.G. (“Bring Your Own Grammy”) carrying case.
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Agencies
Wal-Mart Extends Soundcheck Promo and RFID Tagging
Wal-Mart Stores continues to ratchet up its in-store marketing with a slate of four new concerts in its Soundcheck concert series.
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Agencies
The FTC Wins Injunction Against Gift-Card Scam
The Federal Trade Commission is enforcing a temporary injunction against telemarketers who offer free gift cards to get consumers to give out their bank account information.
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Agencies
4Kids Entertainment, Radio Disney Search for Talented Fans Via Tour
4Kids Entertainment and Radio Disney have rolled out a nationwide tour in search of the most talented and dedicated Teenage Mutant Ninja Turtles and Winx Club fans.
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Agencies
iPod Nation
Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.
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Agencies
Racing Hearts
It is an intriguing plot line: fast cars, screaming fans, romantic women and dinner with a handsome driver. If it sounds like something out of a Harlequin
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Agencies
Internal Affairs
Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies
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Agencies
Noveau Smoking
There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s
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Agencies
Volume Control
Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s